The promise of multimedia learning: using the same instructional design methods across different media

Cognitive Load Theory and the Format of Instruction

Paul Chandler, John Sweller · Cognition and Instruction · 1991 · 2.8K citations

Social Sciences, Instruction, Psychology +13

Reconsidering Research on Learning from Media

Richard E. Clark · Review of Educational Research · 1983 · 2.5K citations

Education, Educational Psychology, Instruction +14

How people learn

John D. Bransford · Medical Entomology and Zoology · 2000 · 2.3K citations

Dual coding theory and education

James M. Clark, Allan Paivio · Educational Psychology Review · 1991 · 2.1K citations

Education, Teaching, Pedagogy +3

Media will never influence learning

Richard E. Clark · Educational Technology Research and Development · 1994 · 1.9K citations

Social Sciences, Communication, Mass Communication +8