ManagementChange ManagementOrganizational BehaviorChange CommunicationOrganizational ChangeStrategic ChangeChange StrategyConceptual ChangeOrganizational Change ManagementChange DiagnosticConcept Clarity
9 The authors present five fundamentally different ways of thinking about change, each representing different beliefs systems and convictions about how change works, the kind of interventions that are effective, how to change people, etc. They are la-beled by color: yellow, blue, red, green, and white print thinking. Each is based upon a family of theo-ries about change. These five models function as communication and diagnostic tools and provide a map of possible change strategies.
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