Type IV error in marketing research: The investigation of ANOVA interactions - Concepedia

Concepedia

Publication | Closed Access

Type IV error in marketing research: The investigation of ANOVA interactions

53

Citations

31

References

1996

Year

U. N. Umesh, Robert A. Peterson, Michelle McCann-Nelson, Rajiv Vaidyanathan

Journal of the Academy of Marketing Science

AdvertisingConsumer StudyType Iv ErrorManagementBusinessConsumer ResearchMarketing CommunicationConsumer BehaviorMarketingAnova Interactions

References

	Year	Citations

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