Operations Research · 1979 · 679 citations · 13 references
BusinessDecision SciencesDecision AnalysisDecision TheoryMulti-criteria Decision MakingPreference ElicitationPreference ModelingUtility Elicitation MethodsUtility FunctionsUtility TheoryValue FunctionsAdditive Utility ModelsMulti-attribute Utility TheoryMultiattribute Value TheoryMultiplicative Utility Models
This paper presents a theory of measurable multiattribute value functions. Measurable value functions are based on the concept of a “preference difference” between alternatives and provide an interval scale of measurement for preferences under certainty. We present conditions for additive, multiplicative, and more complex forms of the measurable multiattribute value function. This development provides a link between the additive value function and multiattribute utility theory.
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Theory of Games and Economic Behavior
E. N., John von Neumann, Oskar Morgenstern · The Journal of Philosophy · 1945 · 4.1K citations
Utility Theory for Decision Making
Roger Adelson, Peter C. Fishburn · Operational Research Quarterly (1970-1977) · 1971 · 2.5K citations
Decisions with Multiple Objectives
Ralph L. Keeney, Howard Raiffa · Cambridge University Press eBooks · 1993 · 1.8K citations