The role of knowledge management in the achievement of competitive advantage: A case study of Iran Alborze Insurance Company in Western Mazandaran

Abstract

Competitive scope shows that organizations that have been faced in recent years were described in the high level of dynamism and maturity. To survive in such condition, stability and continuity in competitive privilege through development of individual and organizational capacity is necessitated. In this relation, some of the scholars and experts state that knowledge is the major source for gaining stable competitive privilege, and for organization acquiring of such privilege, knowledge management process could be considered as a strategic opportunity. The objective of implementation of this research, is investigating knowledge management role in acquiring competitive privilege in Alborze Insurance Company in Western Mazandaran. Based on this, in addition to comprehensive revision on thematic literature similar to the relationship between knowledge management and acquiring competitive privilege, selected from statistical population with 75 members, 63 comments of members as sample were used. Collection of required data was done by using reference tools to documents and vouchers, and questionnaire with terminal coefficient of 95% to specify the relationship between knowledge management and competitive privilege using statistical test, Pierson correlation and regression with SPSS software. The results of the research show six independent variable related to knowledge management including: knowledge creation, knowledge gaining, organizational learning, knowledge transmission, knowledge applying and knowledge saving. They all have meaningful relation with and affect the dependant variable of competitive privilege. At the end of the article, the variables above are collected and deductions are made, while the discussion and proposals of the research are offered.   Key words: Knowledge management, competitive privilege, Insurance industry.