Analyzing existing customers’ websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing

Comparing the Areas under Two or More Correlated Receiver Operating Characteristic Curves: A Nonparametric Approach

Elizabeth R. DeLong, David M. DeLong, Daniel L. Clarke‐Pearson · Biometrics · 1988 · 22.3K citations

Natural Sciences, Biostatistics, Diagnostic Assessment +16

The meaning and use of the area under a receiver operating characteristic (ROC) curve.

J A Hanley, Barbara J. McNeil · Radiology · 1982 · 21.8K citations

Medicine, Biostatistics, Clinical Sciences +12

Indexing by latent semantic analysis

Scott Deerwester, Susan Dumais, George W. Furnas et al. · Journal of the American Society for Information Science · 1990 · 12.8K citations

Computing, Computer Science, Information Retrieval +13

A STATISTICAL INTERPRETATION OF TERM SPECIFICITY AND ITS APPLICATION IN RETRIEVAL

Karen Spärck Jones · Journal of Documentation · 1972 · 4.4K citations

Computing, Computer Science, Information Retrieval +9

Human Behaviour and the Principle of Least Effort.

P. Sargant Florence, G. K. Zipf · The Economic Journal · 1950 · 1.2K citations

Social Sciences, Economics, Behavioral Economics +7