Developing New Rules for New Markets

Conditional logit analysis of qualitative choice behavior

Daniel McFadden · eScholarship (California Digital Library) · 1972 · 14K citations

Business, Decision Sciences, Economics +14

The Capabilities of Market-Driven Organizations

George S. Day · Journal of Marketing · 1994 · 6K citations

Management, Strategic Management, Strategy +16

Lead Users: A Source of Novel Product Concepts

Eric von Hippel · Management Science · 1986 · 4.6K citations

Management, Marketing, Marketing Management +12

Delivering quality service: balancing customer perceptions and expectations

Choice Reviews Online · 1990 · 3.9K citations

Management, Marketing, Quality Management +17

Hybrid Corn: An Exploration in the Economics of Technological Change

Zvi Griliches · Econometrica · 1957 · 3.4K citations

Agriculture, Agricultural Economics, Economics +13