The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13

Social Learning Theory.

Jackson Kytle, Albert Bandura · Contemporary Sociology A Journal of Reviews · 1978 · 25.7K citations

Social Sciences, Social Psychology, Social Cognition +7

Multivariate Data Analysis

Xianggui Qu · Technometrics · 2007 · 14.8K citations

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Business, Marketing, Marketing Management +2