Concepedia

Glen H. Brodowsky

GH

Statistics

Publications

16

Citations

551

H-Index

12

Active since

1998

Affiliations

California State University, San Marcos(Current)

San Francisco State University

Glen H. Brodowsky is an author at California State University, San Marcos specializing in marketing, management, and consumer behavior.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchCultureBusinessEducationConsumer CultureCustomer SatisfactionGlobal Strategy

Publications per year

1998–2022

16

Publications

16

The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers

Hung‐Jen Su, Yuan Huang, Glen H. Brodowsky et al. · Tourism Management · 2010 · 136 citations

Tourism Performance, Advertising, Destination Marketing +10

The Effects of Country of Design and Country of Assembly on Evaluative Beliefs About Automobiles and Attitudes Toward Buying Them

Glen H. Brodowsky · Journal of International Consumer Marketing · 1998 · 84 citations

Behavioral Decision Making, Consumer Study, Vehicle Conceptual Design +18

Managing country-of-origin choices: competitive advantages and opportunities

Glen H. Brodowsky, Justin Tan, Ofer Meilich · International Business Review · 2004 · 60 citations

Marketing, International Management, Country-of-origin Choices +9

Investigating the Influence of Professor Characteristics on Student Satisfaction and Dissatisfaction

Thorsten Gruber, Anthony Lowrie, Glen H. Brodowsky et al. · Journal of Marketing Education · 2012 · 55 citations · Full text

Student Motivation, Faculty Issue, Student Culture +14

Does masstige offer the prestige of luxury without the social costs? Status and warmth perceptions from masstige and luxury signals

Foo Nin Ho, Jared Wong, Glen H. Brodowsky · Journal of Business Research · 2022 · 51 citations · Full text

Customer Satisfaction, Luxury, Behavioral Decision Making +31

Rows per page

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