Concepedia

Examining the impact of rich media on consumer willingness to pay in online stores

Ting Li, Zornitsa Meshkova

Electronic Commerce Research and Applications · 2013 · 109 citations · 46 references

Concepts

Social SciencesEconomicsMarketingConsumer BehaviorE-commerce RetailingMedia StudiesConsumer TheoryMedia ConsumptionMedia EconomicsNew MediaOnline Consumer BehaviorWillingness To PayMedia Consumption BehaviorMedia PricingPricing PsychologyRetail MediaRich Media AdvertisingRich Media IntegrationWillingness-to-pay Elicitation

References

46

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations

Social Sciences, Psychology, Social Psychology +10

The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

Social Sciences, Psychology, Social Psychology +11

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

A power primer.

Jacob Cohen · Psychological Bulletin · 1992 · 42.2K citations

Public Health, Behavioral Sciences, Psychology +17

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13