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An empirical study on consumer first purchase intention in online shopping: integrating initial trust and TAM

Trust MetricCustomer SatisfactionOnline Customer BehaviorIntegrating Initial TrustBehavioral Decision MakingEmpirical StudyTechnology Acceptance ModelInteractive MarketingUser AcceptanceManagementBusinessConsumer ResearchTrustPurchase IntentionConsumer BehaviorOnline ShoppingMarketingBuying Behavior