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“Green” supply chain management: The role of trust and top management in B2B and B2C markets

Supplier RelationshipManagementBusinessB2c MarketsTrustSupply ChainBusiness StrategyCorporate Social ResponsibilitySupply Chain ManagementSupply Chain DesignStrategic ManagementTop ManagementSustainable Supply ChainsSustainable Supply Chain ManagementMarketingSupply ManagementGreen Supply Chain