The Visions of Charles C. Slater: Social Consequences of Marketing

Abstract

This article focuses on the accomplishments of a leader in marketing. During the past two decades the visions and contributions of Charles Slater broadened the conceptualization of marketing, applied that conceptualization to developing countries, formulated a new theory on market process, and built that theory into a class of simulation models applied around the world. His dedication, intellect, and humanism has brought macromarketing to the fore and left a rich legacy upon which an emerging discipline can build.