Publication | Closed Access
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance
476
Citations
29
References
2011
Year
MarketingThree-quarter TimeEntertainment MarketingViral MarketingSocial MediaContent MarketingDigital MarketingMedia MarketingInteractive MarketingManagementSocial MarketingSocial Medium MarketingCommunicationMass CommunicationArtsAdvertisingMedia Studies
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