Customer satisfaction driven quality improvement target planning for product development in automotive industry

Attractive Quality and Must-Be Quality

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Total Quality Management, Customer Satisfaction, Attractive Quality +4

The House of Quality

John R. Hauser · Harvard business review · 1988 · 2.3K citations

Engineering, Industrial Engineering, Kobe Shipyard Site +19

Target Cascading in Optimal System Design

Nestor Michelena, Panos Y. Papalambros, Tao Jiang · Journal of Mechanical Design · 2003 · 607 citations

Mathematical Programming, Engineering, Accelerated Design +19

Turn customer input into innovation.

Anthony W. Ulwick · PubMed · 2002 · 519 citations

Customer Experience, Customer Satisfaction, Service Innovation +18

Analytical Target Cascading in Automotive Vehicle Design

Geoff Rideout, Panos Y. Papalambros, Jeffrey L. Stein · Journal of Mechanical Design · 2003 · 257 citations

Design Space Exploration, Industrial Design, Automotive Engineering +15