Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley - Concepedia

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Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley

31

Citations

1

References

2005

Year

Michaël Beverland, Michael T. Ewing

Business Horizons

AdvertisingBrand EquityBrand PositioningDunlop VolleyManagementBusinessConsumer ResearchBrand DevelopmentBrand StrategyDiffusion ProcessBrand AwarenessMarketingBrand RepositioningBrand Management

References

	Year	Citations

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