Journal of Retailing and Consumer Services · 2000 · 14 citations · 23 references
BusinessMarketingRetail ManagementMarket SegmentationRetail MarketingRetail StrategyFashionFashion MerchandisingInternational RetailingRetail SegmentationSegment EvaluationSegmentation VariablesAttributesBuying Behaviour AnalysisMulti-attribute Segment Choice
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Shopping Orientations and Product Usage Rates
William R. Darden, Fred D. Reynolds · Journal of Marketing Research · 1971 · 236 citations