Communications of the ACM · 2004 · 14 citations · 10 references
BusinessMarketingMarketing ManagementDigital MarketingRecommender SystemsWeb TechnologiesAudience LoyaltyDigital Marketing For E-commerceOnline CommunitiesOnline Consumer BehaviorWeb PersonalizationWebsite Traffic AnalysisAudience Behavior AnalysisMarket ShareMarket Share DriversOnline Browsing BehaviorPerceived PopularityUser Interest ModelingWeb Usage MiningWebsite Marketing
To ensure a constant increase in user interest, clicks, recommendations, loyalty, and market share, first understand the information flows and connection networks surrounding each Web site in cyberspace.
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Collective dynamics of ‘small-world’ networks
Duncan J. Watts, Steven H. Strogatz · Nature · 1998 · 43.2K citations
Emergence of Scaling in Random Networks
Albert-Ĺaszló Barabási, Réka Albert · Science · 1999 · 36.4K citations · Full text
The Spatial Economy: Cities, Regions, and International Trade
Thomas J. Holmes, Masahisa Fujita, Paúl Krugman et al. · Southern Economic Journal · 2000 · 5.1K citations
Scaling behaviour in the growth of companies
M. H. R. Stanley, Luı́s A. Nunes Amaral, Sergey V. Buldyrev et al. · Nature · 1996 · 782 citations