Audience Behavior Analysis is a methodological framework within website traffic analysis that systematically examines user interaction patterns, navigation paths, and engagement metrics to infer motivations, preferences, and decision-making processes underlying online audience conduct.
130
Publications
5.8K
Citations
324
Authors
190
Institutions
Publications per year
2017–2026
35
Parents
Publications
130
The Nature of Markets in the World Wide Web
Lada A. Adamic, Bernardo A. Huberman · SSRN Electronic Journal · 2000 · 270 citations · Full text
Modeling Browsing Behavior at Multiple Websites
Young‐Hoon Park, Peter S. Fader · Marketing Science · 2004 · 230 citations
The mass audience: rediscovering the dominant model
Choice Reviews Online · 1998 · 218 citations
1–5 of 130
Authors
324
- TH
3
h-index
- TM
3
h-index
- JG
2
h-index
- MA
2
h-index
- GS
2
h-index
1–5 of 324
Institutions
190
University of Michigan
Ann Arbor, United States
3 h-index
11 publications
895 citations
Cornell University
Ithaca, United States
3 h-index
4 publications
309 citations
Hewlett-Packard (United States)
Palo Alto, United States
3 h-index
4 publications
104 citations
University of Pennsylvania
Philadelphia, United States
3 h-index
3 publications
362 citations
University of Illinois Urbana-Champaign
Urbana, United States
3 h-index
5 publications
158 citations
The University of Texas at Austin
Austin, United States
3 h-index
6 publications
160 citations
The Ohio State University
Columbus, United States
2 h-index
4 publications
260 citations
IBM (United States)
Armonk, United States
2 h-index
6 publications
390 citations
1–8 of 190
Venues
- Proceedings of the International AAAI Conference on Web and Social Media
4 publications · 103 citations
4
h-index
- Marketing Science
4 publications · 360 citations
4
h-index
- Journal of Interactive Advertising
3 publications · 120 citations
3
h-index
- Journal of Broadcasting & Electronic Media
3 publications · 152 citations
3
h-index
- Digital Journalism
2 publications · 131 citations
2
h-index
1–5