Choice Reviews Online · 1998 · 218 citations · 0 references
Social SciencesCommunicationMass CommunicationMedia StudiesMedia TheoryAudience BehaviorAudience ReceptionMass Communication TheoryMass MediaNew MediaTelevision AudiencesAudience Behavior AnalysisAudience Reception TheoryAudience-producer RelationsMass Media EffectsMedia Audience AnalysisMedia Audience ReceptionNew Media TheoryTelevision Audience Behavior
Contents: Preface. The Concept of Mass Audience. Mass Audience Behavior. The Audience Commodity. Inheritance Effects. Repeat Viewing. Television New Audiences. The New Media Environment. The Mass Audience in Media Theory.