The Review of Economic Studies · 1950 · 298 citations · 0 references
Social SciencesBusiness EconomicsEconomicsAdvertisingMicroeconomicsAdvertising CompetitionAdvertising StrategyConsumer TheoryInformation EconomicsMarket FailureAdvertising ElasticityAdvertising EndogeneityAdvertising IntensityAdvertising Response FunctionsMarket Share Response To Advertising
The Economic Aspects of Advertising Get access Nicholas Kaldor Nicholas Kaldor Cambridge Search for other works by this author on: Oxford Academic Google Scholar The Review of Economic Studies, Volume 18, Issue 1, 1950, Pages 1–27, https://doi.org/10.2307/2296103 Published: 01 January 1950