Concepedia
International Business Review · 1996 · 45 citations · 3 references
ManagementMarketingProject ManagementProject GovernanceProject LeadershipProject PlanningProduct-service SystemsProject Cost ManagementProject Delivery SystemsProject GoalsProject ObjectivesProject SponsorshipProject BrandingProject Marketing MaterialsProject Structuring
3
Systems selling as a strategy on industrial markets
Lars‐Gunnar Mattsson · Industrial Marketing Management · 1973 · 113 citations
Business, Strategic Management, Strategy +6
How to create competitive advantage in project business
Bernard Cova, Karin Holstius · Journal of Marketing Management · 1993 · 85 citations
Business, Marketing, Project Management +6
A phase-differentiated interaction approach to industrial marketing decisions
Klaus Backhaus, Bernd Günter · Industrial Marketing Management · 1976 · 51 citations
Business, Marketing, Marketing Management +6