RepTrak™ Pulse: Conceptualizing and Validating a Short-Form Measure of Corporate Reputation

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60K citations

Customer Satisfaction, Quality Of Life, Measurement Theory +18

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Marketing Analytics, Customer Satisfaction, Improved Marketing Practice +13

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Charles J. Fombrun, Mark Shanley · Academy of Management Journal · 1990 · 5.1K citations

Firm Performance, Reputation Management, Stakeholder Analysis +17

Index Construction with Formative Indicators: An Alternative to Scale Development

Adamantios Diamantopoulos, Heidi Winklhofer · Journal of Marketing Research · 2001 · 4.5K citations

Index System, Engineering, Business Intelligence +26

Corporate reputation and sustained superior financial performance

Peter W. Roberts, Grahame R. Dowling · Strategic Management Journal · 2002 · 2.9K citations

Online Reputation, Firm Performance, Corporate Reputation +13