Expert Systems with Applications · 2012 · 34 citations · 26 references
BusinessMarketingMarketing ManagementMarketing StrategyRelationship MarketingStrategic MarketingCustomer EngagementCustomer Experience ManagementCustomer LoyaltyCustomer Value ManagementSocial MediaWord-of-mouth MarketingCustomer Value OptimizationProfit Maximization ModelsSocial Media Commerce
26
Maximizing the spread of influence through a social network
David Kempe, Jon Kleinberg, Éva Tardos · 2003 · 7.3K citations
Opinion Mining and Sentiment Analysis
Bo Pang, Lillian Lee · Foundations and Trends® in Information Retrieval · 2008 · 6.2K citations
Mining the network value of customers
Pedro Domingos, Matt Richardson · 2001 · 2.9K citations
M. E. J. Newman · Physical Review E · 2004 · 2.5K citations · Full text