Idea marketing in forestry: some implications from the Turkish forestry experience

A Generic Concept of Marketing

Philip Kotler · Journal of Marketing · 1972 · 1.1K citations

Business, Marketing, Marketing Management +5

Multiple-Use Management: The Economics of Public Forestlands

J. Douglas Brodie, Michael D. Bowes, John V. Krutilla · Land Economics · 1991 · 141 citations

Natural Resources, Forestry, Natural Resource Economics +17

Marketing in non-profit organizations

R. R. Betts · Omega · 1974 · 43 citations

Management, Marketing Management, Marketing Strategy +1

Transformation of environmental recreational goods and services provided by forestry into recreational environmental products

Maurizio Merlo, E. Milocco, Richard Panting et al. · Forest Policy and Economics · 2000 · 25 citations

Natural Resources, Environmental Sciences, Forestry +13