Family life cycle differences for shopping styles, information use, and decision-making

Consumer Behavior as Risk Taking

Raymond A. Bauer · Medical Entomology and Zoology · 1960 · 1.5K citations

Business, Marketing, Marketing Management +12

Familiarity and Its Impact on Consumer Decision Biases and Heuristics

C. Whan Park, V. Parker Lessig · Journal of Consumer Research · 1981 · 960 citations · Full text

Social Sciences, Psychology, Social Psychology +17

Husbands and Wives, the Dynamics of Married Living

Marvin J. Taves, Robert O. Blood, Donald M. Wolfe · Marriage and Family Living · 1961 · 929 citations

Social Sciences, Demography, Sociology +12

Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions

Terence A. Shimp, William O. Bearden · Journal of Consumer Research · 1982 · 589 citations

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Statistics, 4th ed.

William L. Hays · 1988 · 467 citations