Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions

Abstract

Journal Article Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions Get access Terence A. Shimp, Terence A. Shimp Search for other works by this author on: Oxford Academic PubMed Google Scholar William O. Bearden William O. Bearden Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 1, June 1982, Pages 38–46, https://doi.org/10.1086/208894 Published: 01 June 1982 Article history Received: 01 August 1980 Revision received: 01 November 1981 Published: 01 June 1982