Marketing Letters · 1991 · 429 citations · 77 references
Public HealthBehavioral SciencesDecision MakingExperimental DesignExperimental PsychologyBehavioral Decision-makingChoice BehaviorChoice ModelingChoice Under UncertaintyConsumer ChoiceDiscrete Choice ModelsChoice Behavior AnalysisDiscrete Choice Experiment DesignForced-choice Procedure
77
John G. Cragg, Paul Zarembka · Canadian Journal of Economics/Revue canadienne d économique · 1975 · 8.4K citations
A law of comparative judgment.
L. L. Thurstone · Psychological Review · 1927 · 5.2K citations