Concepedia

Richard R. Batsell

RR

Statistics

Publications

18

Citations

955

H-Index

14

Active since

1977

Affiliations

Rice University(Current)

University of Pennsylvania

Richard R. Batsell is an author at Rice University specializing in management, marketing, and economics.

Top concepts

ManagementMarketingBusinessEconomicsStatisticsEngineeringConsumer ResearchDecision TheoryDecision ScienceEconomic Analysis

Publications per year

1977–2015

18

Publications

18

Experimental analysis of choice

Richard R. Batsell, Jordan J. Louviere · Marketing Letters · 1991 · 429 citations

Behavioral Sciences, Choice Model, Behavioral Decision Making +9

A New Class of Market Share Models

Richard R. Batsell, John C. Polking · Marketing Science · 1985 · 105 citations

Luce Model, Market Design, Choice Model +17

A Model and Measurement Methodology for Predicting Individual Consumer Choice

Richard R. Batsell, Leonard M. Lodish · Journal of Marketing Research · 1981 · 90 citations

Customer Satisfaction, Individual Consumer, Behavioral Decision Making +20

A Monté Carlo Comparison of Estimators for the Multinomial Logit Model

David S. Bunch, Richard R. Batsell · Journal of Marketing Research · 1989 · 37 citations

Marketing Analytics, Customer Satisfaction, Recommend Ml +18

Delimiting the Areal Extent of a Market Area

David L. Huff, Richard R. Batsell · Journal of Marketing Research · 1977 · 35 citations

Marketing Analytics, Objective Procedure, Economics +15

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