COMPARISON OF MEDIA-LITERACY PROGRAMS TO STRENGTHEN COLLEGE WOMEN'S RESISTANCE TO MEDIA IMAGES

Abstract

This study examined whether, in comparison to no-intervention and video-only intervention control conditions, two distinct media literacy interventions could promote media skepticism and reduce negative body image in a sample of college women ( N = 110). It was expected that an externally oriented ( i.e., feminist sociocultural) media literacy intervention would have its greatest impact on measures related to media skepticism, while an internally oriented ( i.e., cognitive) intervention would have its greatest impact on measures related to negative body image. Contrary to expectations, in comparison to the no-intervention condition, both media literacy interventions were similar in effectiveness to a video-only (“Slim Hopes,” Kilbourne, 1995) condition in increasing participants' skepticism about the realism, similarity, and desirability of media that depict a thin ideal of beauty. There were no between-group differences on negative body image at posttest, suggesting that negative attitudes about one's body may require more extensive, longer-term interventions.