Directly estimating the private healthcare services demand in Romania

Abstract

is paper aims two major objectives: (1) to bring forth and stress the importance of the market research's role in e cient and e ective decision making for the private (for-pro t) healthcare providers; (2) to present the importance and methodology of studying the private healthcare services demand. is latter aspect is highlighted by market studies through direct research of the consumer's perception on these services. Also, this paper aims to answer the question "how can a successful business be built on a more and more competitive market, and a market settled by more regulations than many other m arkets?" is is an essential question for all the managers who develop or wish to develop activities on the Romanian healthcare market.