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Great expectations and broken promises: misleading claims, product failure, expectancy disconfirmation and consumer distrust

Expectation FormationConsumer DistrustConsumer Decision MakingConsumer UncertaintyBroken PromisesBehavioral Decision MakingConsumer StudyManagementConsumer ResearchBusinessTrustConsumer BehaviorMisleading ClaimsMarketingBuying BehaviorConsumer AttitudeBehavioral Economics