International Journal of Production Economics · 2002 · 93 citations · 7 references
BusinessInformation SystemsManagement Information SystemsE-commerce RetailingE-commerce SystemsInformation ArchitectureAgent-based ModelingE-commerce ManagementE-commerce StrategyIntelligent AgentsMass CustomizationMass Customization StrategyAgent Oriented DesignCustomization OperationsMass Customization CapabilitiesMass Customization PerformanceMass Personalization
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From mass marketing to mass customization
Philip Kotler · Planning Review · 1989 · 295 citations
Competitive assessment in service industries
Thomas W. Leigh · Planning Review · 1989 · 49 citations