The Perceived Importance of Ethics and Social Responsibility on Organizational Effectiveness: A Survey of Marketers

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Marketing Analytics, Customer Satisfaction, Improved Marketing Practice +13

Ethical Decision Making in Organizations: A Person-Situation Interactionist Model

Linda Klebe Treviño · Academy of Management Review · 1986 · 2.9K citations

Behavioral Sciences, Ethical Dilemma, Moral Development +13

A General Theory of Marketing Ethics

Shelby D. Hunt, Scott J. Vitell · Journal of Macromarketing · 1986 · 2.6K citations

Theoretical Efforts, Customer Satisfaction, Positive Theory +9

AN EMPIRICAL EXAMINATION OF THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND PROFITABILITY.

Kenneth E. Aupperle, Andrew Carroll, John D. Hatfield · Academy of Management Journal · 1985 · 2.5K citations

Firm Performance, Management, Business +12

The Theory of Monopolistic Competition

Lawrence E. Fouraker, Edward H. Chamberlin · Southern Economic Journal · 1957 · 2.2K citations

Economics, Competition Policy, Business +3