Annals of Tourism Research · 1993 · 302 citations · 32 references
ManagementDecision SciencesDecision MakingDestination ManagementTransportationChoice ModelingDecision-making Under UncertaintyDestination ChoiceDestination PlanningTravel BehaviorTravel BehaviourDestination Choice BehaviorTourism Destination ChoiceTourist Destination Choice
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Stewart W. Bither, John A. Howard, Jagdish N. Sheth · Journal of Marketing · 1971 · 2.8K citations
An Information Processing Theory of Consumer Choice
Ivan Ross, James R. Bettman · Journal of Marketing · 1979 · 2.3K citations