Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures? - Concepedia

Concepedia

Publication | Open Access

Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?

DOI Full Paper Access

166

Citations

88

References

2013

Year

Sha Zhang, Jenny van Doorn, Peter S. H. Leeflang

International Business Review

MarketingCultureBrand EquityBusiness CultureManagementConsumer ResearchBusinessRelationship EquityCustomer Loyalty DifferBrand LoyaltyCustomer LoyaltyBrand ManagementWestern Cultures

References

	Year	Citations

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