Effects of threat appeals and media of transmission

Design and Analysis of Experiments in Psychology and Education.

A. S. C. Ehrenberg, E. F. Lindquist · Journal of the Royal Statistical Society Series A (General) · 1954 · 2.6K citations

Public Health, Educational Psychology, Psychology +10

Effects of fear-arousing communications.

Irving L. Janis, Seymour Feshbach · Journal of Abnormal & Social Psychology · 1953 · 880 citations

Social Sciences, Psychology, Social Psychology +17

The Influence of Threat Appeals on Selective Learning of the Content of a Persuasive Communication

Irving L. Janis, Harry C. Milholland · The Journal of Psychology · 1954 · 30 citations

Social Sciences, Communication, Psychology +9

Shift of attitude following persuasion as related to estimate of majority attitude∗

Thomas M. Sawyer · Speech Monographs · 1955 · 16 citations

Social Sciences, Psychology, Social Psychology +9

An experimental television study: The relative effectiveness of presenting factual information by the lecture, interview, and discussion methods∗

James R. Brandon · Speech Monographs · 1956 · 12 citations

Social Sciences, Communication, Psychology +13