The Influence of Threat Appeals on Selective Learning of the Content of a Persuasive Communication

Irving L. Janis, Harry C. Milholland

The Journal of Psychology · 1954 · 30 citations · 2 references

Concepts

Abstract

(1954). The Influence of Threat Appeals on Selective Learning of the Content of a Persuasive Communication. The Journal of Psychology: Vol. 37, No. 1, pp. 75-80.

References

2