Speech Monographs · 1956 · 12 citations · 10 references
Social SciencesCommunicationPsychologyExperimental PsychologyMass CommunicationMedia StudiesAudience ReceptionMass MediaMedia EffectsTelevision AudiencesTelevision ReceptionTelevision StudiesAudience ComprehensionMedia Framing EffectsRelative Effectiveness EstimationTelevision Audience Behavior
Click to increase image sizeClick to decrease image size Notes Based upon Ph.D. dissertation, University of Wisconsin, 1955, directed by John E. Dietrich.
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