Concepedia

Audience Comprehension

Audience Comprehension is a cognitive construct in infographic design that denotes the extent to which viewers accurately interpret, retain, and synthesize visualized information in accordance with the designer’s communicative intent.

95

Publications

6K

Citations

197

Authors

103

Institutions

Publications per year

2017–2026

7

Parents

Publications

95

Audience Involvement in Advertising: Four Levels

Anthony G. Greenwald, Clark Leavitt · Journal of Consumer Research · 1984 · 1K citations

, , +17

The impact of memory demands on audience design during language production

William S. Horton, Richard J. Gerrig · Cognition · 2004 · 304 citations

, , +14

The effects of intended audience on message production and comprehension: Reference in a common ground framework

Susan R. Fussell, Robert M. Krauss · Journal of Experimental Social Psychology · 1989 · 258 citations

, , +16

Getting graphic about infographics: design lessons learned from popular infographics

Joanna C. Dunlap, Patrick R. Lowenthal · Journal of Visual Literacy · 2016 · 234 citations · Full text

, , +16

An experimental comparison of conclusion-drawing by the communicator and by the audience.

Carl I. Hovland, Wallace Mandell · Journal of Abnormal & Social Psychology · 1952 · 206 citations

, , +10

1–5 of 95

Authors

197

  1. DR
    Daniel R. Anderson

    University of Massachusetts Amherst, United States

    3 publications · 269 citations

    3

    h-index

  2. MA
    Michael Alley

    Virginia Tech, United States

    2 publications · 84 citations

    2

    h-index

  3. BS
    Brian Sternthal

    Northwestern University, United States

    2 publications · 296 citations

    2

    h-index

  4. HS
    Harriet S. Wetstone

    Columbia University, United States

    2 publications · 33 citations

    2

    h-index

  5. WM
    Wendy Macias

    University of Georgia, United States

    2 publications · 198 citations

    2

    h-index

1–5 of 197

Institutions

103

  1. Florida State University

    Tallahassee, United States

    4 h-index

    5 publications

    394 citations

  2. The University of Texas at Austin

    Austin, United States

    3 h-index

    5 publications

    529 citations

  3. University of Washington

    Seattle, United States

    3 h-index

    5 publications

    174 citations

  4. University of Michigan

    Ann Arbor, United States

    2 h-index

    2 publications

    37 citations

  5. Centre National de la Recherche Scientifique

    Paris, France

    2 h-index

    4 publications

    102 citations

  6. Virginia Commonwealth University

    Richmond, United States

    2 h-index

    3 publications

    89 citations

  7. The Ohio State University

    Columbus, United States

    2 h-index

    2 publications

    1.1K citations

  8. State University of New York

    Albany, United States

    2 h-index

    2 publications

    317 citations

1–8 of 103

Venues

  1. Journal of Communication

    3 publications · 102 citations

    3

    h-index

  2. Media Psychology

    MP · 3 publications · 121 citations

    3

    h-index

  3. Child Development

    3 publications · 181 citations

    3

    h-index

  4. Journalism Quarterly

    3 publications · 74 citations

    3

    h-index

  5. Journal of Marketing Research

    2 publications · 296 citations

    2

    h-index

1–5