Concepedia
Journal of Financial Services Marketing · 2009 · 29 citations · 32 references
Consumer Decision MakingFinancial EconomicsManagementBusinessEconomic AnalysisFinancial Decision-makingPurchase DecisionInvestment ProductsIntertemporal Portfolio ChoiceDecision ScienceMarketingInvestment StrategyFinance
32
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text
Total Quality Management, Customer Satisfaction, Consumer Study +18
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
Morris B. Holbrook, Elizabeth C. Hirschman · Journal of Consumer Research · 1982 · 7.8K citations
Behavioral Decision Making, Consumer Motivation, Consumer Study +22
Hedonic Consumption: Emerging Concepts, Methods and Propositions
Elizabeth C. Hirschman, Morris B. Holbrook · Journal of Marketing · 1982 · 4.4K citations
Consumer Uncertainty, Digital Marketing, Consumer Study +18
Focus Groups as Qualitative Research
Hiroaki Kawamura, David L. Morgan · Modern Language Journal · 1998 · 2.8K citations
Qualitative Method, Community Engagement, Qualitative Analysis
Elizabeth C. Hirschman, Morris B. Holbrook · Journal of Marketing · 1982 · 2.6K citations