When Parsimony Fails. ..

The Psychology of Attitudes

Dipankar Chakravarti, Alice H. Eagly, Shelly Chaiken · Journal of Marketing Research · 1997 · 7.2K citations

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Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

Shelly Chaiken · Journal of Personality and Social Psychology · 1980 · 5.2K citations

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Foundations of Information Integration Theory

John S. Carroll, Norman H. Anderson · The American Journal of Psychology · 1982 · 2.2K citations

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The psychology of attitudes

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The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.

Richard E. Petty, John T. Cacioppo · Journal of Personality and Social Psychology · 1984 · 1.7K citations

Social Sciences, Psychology, Social Psychology +10