Predicting the diffusion of LCD TVs by incorporating price in the extended Gompertz model

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · Science · 1974 · 28K citations

Business, Decision Sciences, Psychology +17

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · 1975 · 23.1K citations

Business, Decision Sciences, Psychology +17

A New Product Growth for Model Consumer Durables

Frank M. Bass · Management Science · 1969 · 5.9K citations

Business, Business Economics, Marketing +13

Product Differentiation and Market Segmentation as Alternative Marketing Strategies

Wendell R. Smith · Journal of Marketing · 1956 · 1.6K citations

Business, Marketing, Marketing Management +16

A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products

John A. Norton, Frank M. Bass · Management Science · 1987 · 944 citations

Management, Business Economics, Demand Forecasting +16