The Journal of Higher Education · 1981 · 252 citations · 10 references
BusinessHigher EducationMarketingMarketing StrategyStrategic MarketingStrategic PlanningMarketing PlanningStrategic ThinkingEducation Marketing
Click to increase image sizeClick to decrease image size Additional informationNotes on contributorsPhilip KotlerPhilip Kotler is Harold T. Martin Professor of Marketing, Northwestern University.Patrick E. MurphyPatrick E. Murphy is associate professor of marketing, Marquette University.
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Management. Tasks, Responsibilities, Practices.
The Economic Journal · 1975 · 1.9K citations
Management—Tasks, responsibilities, practices
Kenneth E. Lander · Long Range Planning · 1974 · 852 citations
The college and the university
Charles A. Kraus · Journal of Chemical Education · 1929 · 304 citations
Marketing for Nonprofit Organizations
William G. Zikmund, Philip Kotler · Journal of Marketing · 1975 · 289 citations