Concepedia

William G. Zikmund

WG

11

Publications

1.2K

Citations

10

H-Index

1974

Active since

Affiliations

Oklahoma State University(Current)

Oklahoma State University Oklahoma City

William G. Zikmund is an author at Oklahoma State University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingSocial SciencesPsychologyConsumer ResearchBehavioral ScienceBehavioral Decision MakingGenderRisk Management

Publications per year

1974–2016

11

Publications

11

Business Research Methods 8th Edition

William G. Zikmund, Mitch Griffin, Barry J. Babin et al. · 2010 · 392 citations

Business Intelligence, Management, Business +6

Marketing for Nonprofit Organizations

William G. Zikmund, Philip Kotler · Journal of Marketing · 1975 · 288 citations

Philanthropy, Management, Business +4

The Joyless Economy: An Inquiry into Human Satisfaction and Consumer Dissatisfaction

William G. Zikmund, Tibor Scitovsky · Journal of Marketing · 1977 · 185 citations

Consumer Dissatisfaction, Life Satisfaction, Behavioral Sciences +10

A Multivariate Analysis of Perceived Risk Self-Confidence and Information Sources

William G. Zikmund, Jerome E. Scott · ACR North American Advances · 1974 · 72 citations

Risk Communication, Behavioral Sciences, Behavioral Decision Making +13

Influence of sex and scholastic performance on reactions to job applicant resumés.

William G. Zikmund, Michael A. Hitt, Beverly A. Pickens · Journal of Applied Psychology · 1978 · 69 citations

Gendered Perception, Applicant Sex, Job Performance +20

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