Journal of Business Research · 1986 · 45 citations · 21 references
ManagementInnovation ManagementInnovationNew Product DevelopmentInnovation AdoptionProduct DevelopmentCollaboration In Product DevelopmentEarly Adopter EngagementLate AdoptersNew Product Adoption
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Organizational Buying Behavior
Henry A. Sciullo, Frederick E. Webster, Yoram Wind · Journal of Marketing · 1973 · 654 citations