Energy Policy · 2011 · 505 citations · 40 references
BusinessMarketingMarketing ManagementConsumer BehaviorConsumer Decision-makingConsumer InvolvementConsumer NeedsConsumer TheoryCustomer EngagementMotivationConsumer Behavior AnalysisConsumer Purchase Behavior ModelingPurchase Motivation Analysis
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The theory of planned behavior
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The Theory of Planned Behaviour
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