Referrals between professional service providers

A Conceptual Model of Service Quality and Its Implications for Future Research

A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry · Journal of Marketing · 1985 · 17.2K citations

Management, Marketing, Quality Management +16

Problems and Strategies in Services Marketing

Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry · Journal of Marketing · 1985 · 2.4K citations

Business, Marketing, Marketing Management +6

Breaking Free from Product Marketing

G. Lynn Shostack · Journal of Marketing · 1977 · 1.9K citations

Business, Marketing, Marketing Management +6

Consumer Behavior as Risk Taking

Raymond A. Bauer · Medical Entomology and Zoology · 1960 · 1.5K citations

Business, Marketing, Marketing Management +12

Problems and Strategies in Services Marketing

Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry · Journal of Marketing · 1985 · 1.1K citations

Business, Marketing, Marketing Management +6