Customer satisfaction and its measurement in hospitality enterprises

Abraham Pizam, Taylor Ellis

International Journal of Contemporary Hospitality Management · 1999 · 663 citations · 72 references

DOIFull text

Open access

Concepts

Abstract

Reviews and discusses the topic of customer satisfaction and its application to the hospitality and tourism industries. Defines the concept and analyzes its importance to services in general and to hospitality/tourism services in particular. Following a discussion on the dimensions and attributes of satisfaction, lists the main methods of measuring satisfaction and concludes with a review of global and cross‐cultural issues that affect satisfaction.

References

72