Concepedia
Journal of Travel Research · 1981 · 35 citations · 2 references
BusinessMarketingRelationship MarketingConversion AnalysisConversion OptimizationConversion Rate AnalysisCoupon PricingCoupon Structure
2
How or How Not to Measure Visitor Expenditures
James Mak, James E.T. Moncur, David Yonamine · Journal of Travel Research · 1977 · 54 citations
Management, Hospitality Management, Tourism Management +13
Tourism Profiles Versus Audience Profiles: Are Upscale Magazines Really Upscale?
Arch G. Woodside, David McHardy Reid · Journal of Travel Research · 1974 · 34 citations
Management, Communication, Tourism Management +12